Bob Cuneo

Bob Cuneo

Chief Insight Officer at Brado

Bob Cuneo is the Chief Insight Officer for Brado, a strategic marketing research agency. Early in his career, Bob Cuneo was an executive creative director in the ad world. He won creative awards for numerous brands, including Budweiser, Michelob, Skittles, Wear-Dated Carpet, and Puppy Chow. In 1996, he started his own ad agency, Brado Cuneo. Believing that most research approaches stymied creativity versus inspiring it, Brado began to focus on strategic research. Today, Brado is a nationally recognized, insight-driven marketing firm known for its creativity and inspirational insight. In his new role, Cuneo believes the creativity required to achieve insight far exceeds the demands of his creative director roles.

Additionally, Cuneo taught advertising theory at Washington University in St. Louis for 13 years. He is also a photographer. His gallery showings and website feature abstract images from six continents.

All Sessions by Bob Cuneo

ScalePoint - Day 1 12/13/2023
11:00 am - 11:30 am

AI: Advertising will Never Be the Same

Emerson Auditorium, Knight Center

(Presented by: Bob Cuneo, Chief Insight Officer at Brado) The new way of advertising will be AI-assisted conversation. By generating unrivaled customer experiences, conversational engagement will change the way brands acquire and retain customers. Traditional and digital advertising metrics cannot compare with the ROI brought by this new format. Throughout the consumer journey, brands will engage with customers using ongoing conversations. Instead of hoping customers will click on ads, brands will connect with people on their terms, educating them, while building the trust brands needs to thrive.