Ed Corno

Ed Corno


Mr. Corno, a native St. Louisan, holds a bachelor degree from Washington University and a master degree in business from Webster University. He has completed a HP sponsored Harvard University certificate as well as many hours of IBM and HP professional development training, covering numerous areas such as Blockchain, Artificial Intelligence and Cloud computing.

All Sessions by Ed Corno

ScalePoint - Day 2 01/16/2024
3:30 pm - 4:15 pm

Breakout Session 2C: The Marketing and Sales GenAI Revolution Is Here!

Emerson Auditorium, Knight Center

(Presented by: Ed Corno, CTO of IBM) At first glance, generative AI can produce truly spectacular results, but there is more (and in some instances less) than meets the eye. Add to this some hidden challenges that are as impactful as they are easy to overlook, and adopting Generative AI on an enterprise scale quickly becomes a daunting task, especially when dealing with IP and personal or enterprise sensitive data. Organizations should not embrace Generative AI just for the sake of it. The key to success lies in doing it right. This relies on delicately balancing two things. First, relevant and fitting use cases must be identified to ensure taking the right actions. Second, success relies on implementing solutions based on best practices. Or, in short, doing things right. Still, the best time to delve into the vast possibilities brought about by Generative AI is now. Paving the way to meaningful and profitable adoption across marketing, sales, and customer service early is key to securing a first-mover advantage. Navigating the limitations of today’s solutions while at the same time leveraging their power in combination with existing tools, resources and expertise is crucial to stay ahead of the competition.