Abel Adugam

Abel Adugam

Chief Executive Officer, Softdroom

Abel Adugam is the visionary Founder and Chief Executive Officer of Softdroom a global conglomerate.


With a rich blend of creativity, strategic thinking, and an unwavering commitment to innovation, Abel has dedicated his career to transforming ideas into impactful products that drive positive change.


At Reelin a subsidiary of Softdroom, Abel lead cross-functional teams through every phase of product development, from ideation to launch. His expertise in AI and data-driven decision-making has been pivotal in shaping Reelin's product strategy, resulting in groundbreaking features that empower businesses.


Abel's journey is marked by a series of successful ventures, including the strategic pivot of Versuspay to an AI-driven data analysis startup and his influential tenure as CTO at AfriSplash.


His leadership extends to roles as a Technical Advisor and Product Innovation Officer, where he has consistently driven technological advancements

All Sessions by Abel Adugam

Consumer Product Innovation Expo 04/03/2025
2:00 pm - 2:45 pm

Track B - The Quantum Leap: Supercharging Product Management with Uncertainty

Main Stage

In this talk, Abel will explore how embracing uncertainty — much like quantum physics embraces the probabilistic nature of particles — can fuel breakthroughs in product management. He will delve into methods of turning ambiguity into advantage, teaching product managers to create flexible, adaptive roadmaps that thrive in an unpredictable market. Through examples from both AI-driven development and real-world product cycles, this session will reveal how to transform uncertainty into the most valuable asset in your toolkit. Perfect for those who wish to embrace risk, rather than shy away from it, in order to create truly disruptive products.