Closing Session - The AI-Powered Audience: Weaving Email, Video, and Affiliates into Your Omnichannel Growth Strategy

In today’s fast-paced digital landscape, successful marketing is no longer about isolated channels—it’s about crafting immersive, multimedia experiences that engage audiences across every touchpoint. This panel will explore how artificial intelligence, interactivity, and creative storytelling are converging to redefine how brands connect and convert. Panelists will share how they’re leveraging email personalization, dynamic video, affiliate partnerships, and AI tools to design omnichannel campaigns that drive real results. Join Julia Griffey, Associate Professor of Interactive Digital Media at Webster University and a seasoned interactive designer and developer, alongside Sarah Shelton, Founder & CEO of Girl Louie, a storytelling and branding studio known for building bold, authentic brand identities. Together, they’ll unpack how companies can build interactive, tech-powered marketing ecosystems that both captivate and convert. With expertise ranging from educational exhibits and e-commerce to brand strategy and creative media, this discussion will offer a blend of technical insight and creative inspiration for marketers ready to level up their digital game.