Kimasia Ayers
Sociologist, Multimedia Strategist, Professional Storyteller
Born in Orlando, FL, Kimasia Ayers is a multidisciplinary creative and sociologist who has forged her own path by merging sociology, creativity, innovation, and technology to empower communities. She offers consulting aimed at strengthening brands through strategic market research, innovative marketing, and transformative storytelling.
In her free time, Kimasia hosts Kim'z Corner: Humanizing the Creative Experience, a podcast amplifying the voices of those navigating the realities of innovation, social change, creativity, and emerging technology.
With over 7+ years of experience, Kimasia blends technology, sociology, and creativity to foster innovation within underrepresented communities. Her work, including coining several terms and a theory in sociology, exploring how post-traumatic slave syndrome affects Black-owned businesses, and uncovering how social perceptions of "text" reveal systemic implicit bias, continues to influence the creative tech space and inspire impactful change.
All Sessions by Kimasia Ayers
Track A - Designing Beyond the Template: How to Build Digital Experiences that Reflect Society’s Complexity
Front ClassroomIn an era of rapid digital transformation, it’s crucial that UI/UX design evolves to meet the complex needs of today’s diverse world. We’ll explore how UI/UX designs can go beyond one-size-fits-all templates and authentically represent the multifaceted identities of its users. By moving away from standard templates and examining how design elements like color, text, and structure can either reinforce or dismantle societal stereotypes, participants will learn to create user experiences that reflect the complexities of modern society. We’ll introduce the concept of the Axis of Assimilation, a sociological theory that reveals the complex ways individuals navigate societal expectations, and how these dynamics should inform design choices. Through real-world examples, engaging activities, and actionable game plans, participants will learn to design beyond templates, leaving with tangible steps to create empowering, socially conscious digital worlds that resonate with all users.