Principal
Kristie, author of “Selling Your Way IN”, is a speaker, coach, and sales process consultant. Companies hire Kristie to elevate their sales organization because most sales leaders and professionals are discouraged and frustrated about anemic pipelines, low close rates, and missed targets.
Kristie’s willingness to get her hands dirty and her “take no prisoners” approach when helping companies drive more revenue from their Sales and Customer Success teams is what makes her so valuable to her clients. Her mission is helping companies find top talent as well as creating a sales accountability culture to ensure revenue growth.
Kristie is passionate about coaching sales teams to leverage their superpowers to reach their full potential, and she wants representatives and sales leaders to identify and embody the practices and characteristics of Top Ten Percent achievers.
Panic leads to bad decisions, and bad decisions cost revenue. When sales processes are inconsistent and unpredictable, businesses find themselves struggling with stalled pipelines, missed revenue opportunities, and an inability to scale. In this session, sales expert Kristie Jones will walk small business owners and startup leaders through the essential steps to formalizing their sales strategy, ensuring a structured and repeatable approach to closing deals. A strong sales process isn’t just about having the right people; it’s about leveraging the right systems, tools, and discipline to create consistent results. Kristie will break down how businesses can use data-driven insights to refine their sales approach, ensuring they are reaching the right prospects with the right message at the right time. Drawing from over two decades of experience in sales leadership and executive coaching, Kristie will share actionable strategies for building a process-driven sales culture that eliminates guesswork and focuses on predictable revenue growth. Attendees will learn how to improve lead qualification, enhance client retention, and leverage sales enablement platforms to remove bottlenecks and accelerate deal closures. Whether you are just starting to build a sales team or looking to refine an existing strategy, this session will equip you with the knowledge and tools to create a scalable, high-performing sales system that supports long-term success.
During this interactive workshop, Kristie will share how to: -Embrace Your Role as the First Sales Rep: Accept this critical role and dive in with confidence. -Target Your Friendly Market First: Forget trying to conquer the entire TAM right away. Focus on getting early customers from your network first. -Master Go-To-Market (GTM) Strategy: Develop a robust plan to take your product to market effectively. -Leverage Your Unique Strengths: Identify and play to your differentiators to stand out. -Create a Powerful Value Proposition: Craft a compelling message that clearly communicates your value to customers. -Prioritize Process Over Prospects: Establish a solid process before chasing prospects to ensure sustainable growth. -Commit to the Process: Follow through with your process rigorously. -Be Ready to Pivot: Stay agile and be prepared to adjust your strategy. -Know When to Step Back: Recognize the right moment to hand over your startup to experienced leaders or new management.