Mark Donavon

Mark Donavon

Pet-tech & Web3 Investor, Former Purina Global Head of Digital & AI Strategy

A consumer-obsessed executive leader of step-change growth and value creation via AI, digital, data & IoT-enabled new product platforms and corporate ventures. Easily moves between vision/strategy creation and their accelerated execution. Develops high-performing people, creates/leads high-performing teams. Experienced in many forms of AI such as ML, DL, NN, GenAI, Expert Systems and Symbolic Reasoning solutions. Expert in development of novel, patented personalized predictive-health solutions.


Highly adaptive and curious, has led product development and research across multiple companies, product categories and industries - product category examples include IoT, mobile apps, custom enterprise applications, AI, cat litter, pet food and cloud-based automated data curation systems. Founder and first commercial/technical architect of Purina’s Petivity-branded predictive health platform for pets (see www.petivity.com and patent examples; US10922995B2, US12080416B2, US9420809B2).


Early investor in Copernic Space, the worlds first web3 marketplace for Space Assets and Investments and an active partner of the Lady Rocket Foundation focused on “Doing Good Everyday” through their mission to leverage web3 technologies to inspire the next generation through education, art and philanthropy.


Advisor to multiple early-stage PetCare startup founder teams. Experienced non-profit Board of Directors member and President.


Certified CrossFit fitness and nutrition coach and former CrossFit affiliate owner. Co-founder of BodyComp, which provided medical grade body composition assessments and coaching. Expert in leveraging fitness, nutrition and intermittent-fasting to achieve whole-body health.

All Sessions by Mark Donavon

Consumer Product Innovation Expo 04/03/2025
1:00 pm - 1:45 pm

Pet Tech Panel: Innovating For The Pets We Love

Main Stage

If you have pets at home, chances are they’re part of your family and, chances are, you even have pictures of them on your phone. The PetCare industry is thriving, fast approaching $400 billion in annual revenue with nearly 1 billion cats and dogs in homes around the world. Technology-enabled innovation in PetCare companies, big and small, is fueling their growth, profitability and ability to solve problems that give pet owners confidence they’re being the best pet-parents possible. Join Mark Donavon, a uniquely experienced innovator in PetCare, who will moderate this panel of PetCare experts who are bringing game-changing tech-enabled innovations to life.