Michael Lamb

Michael Lamb

President & Co-founder, nativeMsg

With over 20 years of experience in the mobile messaging industry, I have co-founded and led two successful companies that have helped businesses communicate with their customers more effectively and efficiently using text mesaging.


I am also the inventor of three and soon four patents for Rich Communication Services (RCS) messaging, a technology that enables rich multimedia communication across different devices and platforms.


As the President and Co-founder of NativeMsg, I specialize in creating innovative conversational experiences for businesses using artificial intelligence (AI) and rich messaging channels.


These solutions help companies to improve customer service, enhance engagement, drive sales, and increase overall efficiency. In addition, nativeMsg provides analytics and reporting features that offer insights into customer behavior and interaction patterns.


My mission is to leverage the power of messaging interfaces to create seamless and personalized consumer experiences. I am passionate about developing and delivering advanced communication solutions that meet the needs and expectations of today's customers and businesses.


I believe that messaging is the future of communication and interaction, and I am committed to making it more accessible, convenient, and engaging for everyone.

All Sessions by Michael Lamb

Interactive Media: The Gamification of the World 04/01/2025
10:10 am - 10:50 am

Track A - Beyond Text: Transforming Messaging into Interactive Experiences

4th Floor Ballroom

The future of texting is here and it's no longer just words on a screen—it's an interactive gateway to customer engagement. In this session, Michael Lamb, President & Co-Founder of nativeMsg, will reveal how RCS Business Messaging is revolutionizing the way brands connect with audiences, turning basic SMS into rich, dynamic experiences. Learn how no-code interactive messaging is driving higher engagement, instant conversions, and seamless customer interactions—all within the native texting app. Don’t get left behind in the messaging revolution—discover how to harness the power of RCS to capture attention and supercharge engagement.