Sarah Shelton
Founder & CEO, Girl Louie
Every brand has a story waiting to be told, and for nearly 20 years, I’ve been passionate about bringing those stories to life. Whether it’s for a global name like MTV, a community-driven organization like the YMCA, or a scrappy startup, I’ve helped businesses of all sizes craft brands that not only sell but also create deep, lasting connections with their audiences. As the founder of Girl Louie, I’m committed to turning your brand’s unique narrative into a powerful tool for engagement and growth.
My career has allowed me to blend corporate insights with the agility needed for smaller ventures, specializing in crafting brands that not only sell but also resonate on a deeper level. I focus on understanding the human elements that drive brand loyalty and using that understanding to foster real, meaningful engagement.
Whether working with large organizations or nimble startups, I approach each project with a fresh perspective, creating strategies tailored to the unique needs of each brand.
Beyond my work at Girl Louie, I’m passionate about sharing knowledge through speaking engagements and workshops, helping others harness the power of storytelling and branding to create lasting impact.
All Sessions by Sarah Shelton
Closing Session - The AI-Powered Audience: Weaving Email, Video, and Affiliates into Your Omnichannel Growth Strategy
Zack TheatreIn today’s fast-paced digital landscape, successful marketing is no longer about isolated channels—it’s about crafting immersive, multimedia experiences that engage audiences across every touchpoint. This panel will explore how artificial intelligence, interactivity, and creative storytelling are converging to redefine how brands connect and convert. Panelists will share how they’re leveraging email personalization, dynamic video, affiliate partnerships, and AI tools to design omnichannel campaigns that drive real results. Join Julia Griffey, Associate Professor of Interactive Digital Media at Webster University and a seasoned interactive designer and developer, alongside Sarah Shelton, Founder & CEO of Girl Louie, a storytelling and branding studio known for building bold, authentic brand identities. Together, they’ll unpack how companies can build interactive, tech-powered marketing ecosystems that both captivate and convert. With expertise ranging from educational exhibits and e-commerce to brand strategy and creative media, this discussion will offer a blend of technical insight and creative inspiration for marketers ready to level up their digital game.