Breakout 3B - Next-Gen CX with Human + Agents

Track A: Factory Floor to Customer Door: AI, IoT & Data — Next-Gen CX with Human + Agents

In today’s manufacturing landscape, delivering a great product is just the beginning. From product development to marketing, from sales to service dispatch — every stage of the journey shapes the customer experience. And in a world increasingly powered by AI, connected devices, and real-time data, manufacturers are exploring new ways to unify that journey. This panel brings together industry leaders to discuss how AI, IoT, and data are helping them adopt and enable AI-powered, agent-driven strategies across sales, service, field operations, and marketing. We’ll explore real-world perspectives on what’s possible today, what’s on the horizon, and how teams are preparing for a more intelligent, human + agent-driven customer experience. Panelists will discuss how teams are approaching human and AI collaboration using contextual data, and the rise of AI agents across product, sales, quoting, forecasting, and partner engagement. They’ll share how service agents, equipped with connected asset data, are improving customer satisfaction and field outcomes. The discussion will also explore the role of unified streaming data in delivering personalized, lifecycle marketing at scale, and what next-gen customer experience means for their organizations and customers. Join us as we explore how Salesforce for Manufacturing — powered by Agentforce, Data Cloud, and the broader Salesforce ecosystem — is helping manufacturers of every size connect every part of the value chain, from the factory floor to the customer’s door.