John Simanowitz
CEO, IntegrityXD

In which sector is your company most closely aligned?

Digital Health

What does your company do?

Integrity crafts meaningful experiences for startups & enterprise clients who want to transform their business. Leveraging user centered design and technology, we help companies find new ways to make money, save money and launch new products.

How long has your company had a presence in St. Louis?

21 years (that went by fast)

What makes the St. Louis region an ideal home for your company/organization? Why do you choose to operate your business here?

St Louis is an ideal place to build a high performing technology team. Strong supply of local talent. Our exceptional cost of living is a primary recruiting tool as we pull candidates in from the coasts. St Louis talent is incredibly loyal, resulting in some of the lowest turnover for high skill positions – a huge advantage if you are trying to build an integrated / high performing team (vs. just rotating temporary individual contributors).

What has been the most valuable resource (person, tool, organization) for helping your company grow? How did you find it? How do you utilize it?

The success and growth of our firm is a direct result of our senior leadership team.

What advice would you give new tech companies that are trying to navigate the current market?

20 years ago, if you started a company you were on your own. Today there are tons of experienced individuals, local groups and organizations that are actively seeking to help you. Meet them all, tell you story and see how they can assist you and how you might assist them. A rising tide lifts all boats. Remember, the lines between “client, employee, partner and investor” are extremely blurry. Treat them all with the same respect.

What new practice or policy did you put into place over the pandemic that has positively impacted your company?

Our team said they wanted to keep our office, but wished to use it less than before. This resulted in a half empty space that wasn’t much fun. We decided to invite another agency to join us and its been great all around. Awesome energy / vibe, lots of fun and we have already won new clients together. The future of business is collaboration not competition.

Tell us about the next big thing in your technology sector. How will this affect your business?

As of today, it has to be the “pre-trained AI” that rolled out recently – this will completely change most industries, but for our firm it has an immediate impact on content marketing and coding / development. This isn’t something to resist, but learn and leverage. The genie is out of the bottle.

What is the accomplishment you are most proud to share from 2022?

Other than maintaining 100% of our clients, it would be acquiring the Tivoli Theater building and successfully exiting one of our portfolio companies.

What exciting development is on the horizon for your company in 2023?

Launching new AI powered tools for clients, closing 1-3 strategic acquisitions, establishing new cooperative partnerships, signing several new clients.

How can people learn more about your company or get involved in what you are doing?

Meet IntegrityXD

STL Based Digital Marketing, Experience Design (XD) & Web Development Agency

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