In which sector is your company most closely aligned?
What does your company do?
oneKIN is an operator of a fintech and retail-tech company intended to provide businesses with comprehensive tech-enabled solutions to help them reach their target audience and grow sustainably. The company provides a live-streaming selling and shopping application to deliver real experiences with unique brands and shops across the country, enabling businesses to sell their products and connect directly with their customers in real-time and educate users about products via live demos. The pipeline of products also includes a digital funding platform to provide short-term working capital to small businesses based on their revenues.
How long has your company had a presence in St. Louis?
What makes the St. Louis region an ideal home for your company/organization? Why do you choose to operate your business here?
St. Louis has significant untapped resources, both from a financial and talent perspective.
What has been the most valuable resource (person, tool, organization) for helping your company grow? How did you find it? How do you utilize it?
The Mastercard Start Path Program. We were introduced to the program through our advisor during the Capital Innovators Spring 2022 accelerator program. Mastercard continues to be a critical strategic partner in scaling our business, and helping us transition from startup to enterprise.
Tell us about the next big thing in your technology sector. How will this affect your business?
E-commerce growth is projected to be slow. However, e-commerce will represent an increasingly larger slice of global retail sales landing at roughly 20% by the end of 2023. As a sub-category, social commerce will see greater market adoption. Shoppable videos can achieve near 30% conversion rates, and 41% of consumers want to live chat while shopping, insisting on personal, instant, and responsive shopping experiences. These two data points signal to brands which distribution channels they should be prioritizing in the coming year.
What is the accomplishment you are most proud to share from 2022?
We were admitted into the Mastercard Start Path Program for fintech companies this summer. Later, we launched our livestream selling + shopping app on Black Friday.
What exciting development is on the horizon for your company in 2023?
We are soft-launching our revenue-based financing solutions for under-banked small businesses.